A way to gain more qualified leads

On any given day, potential customers are visiting your website and almost all of them leave without providing their contact information. Especially in B2B companies, missing the vast majority of leads like this could have a significant negative impact on ROI. Is there a solution out there for companies to capture these otherwise missed leads and save that lost business? Introducing Leadfeeder!

(Google, 2018) Leadfeeder works directly with Google Analytics to show marketers the companies that are visiting their website and acts as a lead generation tool. Leadfeeder also has the ability to show what visitors do on your website when they get there such as the specific pages they viewed so your sales team will be able to contact these leads with relevant information that they happened to view on your website. (Leadfeeder, 2018) The platform also provides insights into where the visitors came from and can even send email alerts when a company your business is targeting visits your website. Below is a snapshot of what Leadfeeder’s interface looks like:

(Leadfeeder, 2018)

Leadfeeder has been reviewed by many users as a very reliable business development tool that provides actionable insights into a brand’s most sought after prospects. (Ettelman, 2017) Zach Ettelman – a Business Development Strategist at Elevated Third said – “Leadfeeder is a superb lead intelligence engine giving us actionable insights into hot prospects visiting our site. This is well suited for businesses wanting to get more insight into the variety of visitors coming to their site.” He also mentions that Leadfeeder provides more accurate data than its competitor SharpSpring and the fact that Leadfeeder can integrate seamlessly with SalesForce allows for more inclusive data that can be shared with the sales team seamlessly.

A tool such as Leadfeeder that has so many amazing capabilities allows huge opportunities for marketers, the most obvious one being that the service identifies leads for your business that would otherwise go undetected. (Laurinavicius, 2017) Leadfeeder allows B2B companies to put the customer before the marketing message and tailor a message to a specific person, rather than generalizing the message and hoping that it resonates with someone, which is crucial in today’s multi-channel world. Even B2B customers interact with brands on multiple devices and platforms and it has increasingly become a self-serve industry with most prospects conducting significant research on their own before they even talk to someone in sales. (Laurinavicius, 2017) Leadfeeder works by identifying a company’s IP address and merges that with other information already available in a company’s CRM database and any email marketing tools they have already that provide a tremendous amount of information to the sales team. This allows your sales team to contact prospects with highly relevant information based on what they viewed and what makes sense for their business and ultimately leads to more meaningful conversations that will help guide them further down the sales funnel.

Another way Leadfeeder could be beneficial for a B2B brand is that it helps automate the sales process which could lead to more sales more quickly for a business. (Brown, 2018) Brize, a consulting company in the Netherlands, was able to increase incoming leads from one of their prospects by 800% in less than a year by focusing on a small, scalable market and implemented new tools and processes into their sales funnel that allowed for a more streamlined and efficient sales process. Brize ended up optimizing ads to target only users who were likely to actually make a conversion. (Brown, 2018) With language that spoke directly to small business owners, their ads were highly relevant and were able to resonate with the right audience at the right time. Brize also automated the sales process by setting up an automatic email campaign as soon as someone filled out the contact form on their website. This allowed for more timely messages to reach visitors while the brand was still top of mind for them. (Brown, 2018) The automatic email messages consisted of having the users walk through the configuration and getting them all set up way before they even had to speak to a sales representative. This also ties back to the first point that Leadfeeder can grow the amount of leads a brand receives by making them more qualified and more ready to complete a purchase.

Leadfeeder is a pretty powerful tool that has the ability to not only increase high-quality leads for a B2B brand but it also allows them to automate the sales process so leads can be contacted in a timely manner. By linking the platform with Google Analytics and any other CRM platforms (Salesforce, Mail Chimp, Zoho, etc.) Leadfeeder provides actionable insights a brand can take in order to communicate to prospects in a more personalized way. B2B customers have been starting to act more and more like B2C customers in recent years by conducting research upfront on a certain brand and interacting with them on multiple touchpoints and channels. Data from Leadfeeder ensures that personalized communications can be sent to visitors based on their activity on the website - as well as they’re contact information – so that messages can be effective and help move them further down the sales funnel. It also provides an opportunity for a brand to streamline and automate their sales process so leads can be contacted much more quickly and ensure that when they do talk to a sales representative, they are much more likely to end up converting. Leadfeeder sends email alerts (pictured below) that ensure the right team members are notified of when a lead has taken action on their website and when they should be contacted. This allows for more meaningful conversations that can contribute to higher-quality leads and a more automated sales process since everything is streamlined in one centralized place.

(Leadfeeder, 2018)

Brown, J. (2018). Case Study: How Brize Growth Hacked 800% More Leads for a Client, Then Automated the Sales Process to Close More Deals. Leadfeeder. Retrieved February 12, 2018 from https://blog.leadfeeder.com/case-study-how-brize-growth-hacked-800-more-leads-for-a-client-then-automated-the-sales-process-to-close-more-deals/

Ettelman, Z. (2017). Review: "Leadfeeder - a game changer to gain intelligence and fuel your outbound efforts". Trust Radius. Retrieved February 12, 2018 from https://www.trustradius.com/reviews/leadfeeder-2017-09-15-11-32-56

Google. (2018). Technology Partner: Leadfeeder. Retrieved February 12, 2018 from https://www.google.com/analytics/partners/company/5147885926612992/gadp/5629499534213120/app/5707702298738688/listing/5757334940811264

Laurinavicius, T. (2017). This CEO Wants You To Rethink The Way You Handle B2B Leads. Forbes. Retrieved February 12, 2018 from https://www.forbes.com/sites/tomaslaurinavicius/2017/08/17/rethink-b2b-leads/#15ae0e447777

Leadfeeder. (2018). Retrieved February 12, 2018 from https://www.leadfeeder.com/product/